#FashionPersonalityOfTheWeek: Nigeria’s Fashion Designer Ejiro Amos Tafiri

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Ejiro Amos Tafiri is a Nigeria fashion designer. She is the originator of Ejiro Amos Tafiri (E.A.T) brand which was established to meet the fashion needs of a modern woman.

Ejiro is an indigene of Delta state,she was born in the city of Lagos. Her love for fashion started at tender age of 3years through the influence of her grand mum who was then her tailor. She was expected by her parents to study medicine but she opted for clothing and design at Yaba College of Technology. Ejiro started her brand in the year 2010. In the year 2015, E.A.T brand called “The Madame”,a collection of her master piece was showcased at Native & Vogue Port Harcourt Fashion Week and Dakar Fashion Week and Kenya Fashion Week respectively.

Designer Ejiro Amos Tafiri

When asked how she became a big brand she responded;

As a child growing up my parents thought I would be a medical doctor. But when I was in SS1 I was a science student, but my Agric teacher was pregnant at that time and wasn’t teaching. At that time I just wanted a very easy vocational subject that will be fun to do, so I dropped agric and picked up clothing and textile, and my very first class, we went on an excursion to Yaba Tech that was how I discovered fashion. Though growing up I always loved clothes, as a child, my favourite outfit was iro and buba and I liked to wear matching outfitsIf for one reason my shoe didn’t match my bag I would have a bad day, and any day I wore a completely matching outfit that was a fantastic day.

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That is why I considered clothing and textile. When I got to Yaba tech, I discovered that fashion designing has a combination of everything I loved subtracting, addition, I like to draw, it seemed like technical drawing is the same thing as pattern drafting, I just knew I has found my career, but I didn’t tell anyone at that time, because fashion design was not recognised career, because it was left for dropouts , those who did not attend university or those who did not have the mental capacity for formal education. I couldn’t share that passion with my parents, friends, nobody. So I found my way into Yabatech, I made sure I didn’t pass Jamb to get into medicine, I told my dad I wanted to take poly jamb, he thought I would study science lab and tech but I filled fashion and that was how I got to fashion school. My family and teachers could not understand it.


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On how she intends to evolve: Fashion is a “world” business, if I might put it that way, one needs to evolve to stay relevant. I want my business to grow to over a hundred years, so my children can inherit it or I can sell it off at one point, I don’t want a business that revolves around me, it takes a lot to build. Right now, I am formulating a lot of policies and also putting processes in place. I want my business to grow like a proper business, it takes time right now we are about 25, staff and we want to grow beyond that. So it is not revolving around me at the moment, on our tee shirt it says team Ejiro Amos Tafiri, I am here, those at the factory are working, I am here and the other shops are also working. I also intend to put more structure into the business.

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Today, Ejiro remains a big brand and influence in the entertainment industry having styled so many of them. Her works are recognized as one of the best in Nigeria.

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